Keywords are a very important part of SEO (search engine optimization). A keyword is what you type into a search engine to find information you are looking for. An ideal keyword is a word or phrase that many people search for but a small number of websites actually use.
So how do you find keywords that will work for you blog?
The first step to finding a keyword is to think of a word or a phrase that people might search for when you want them to find your page. You don’t want it to be too broad because then you will have to compete with a larger number of websites to be one of the first results. You also don’t want it to be too specific because then a fewer number of people will search for that keyword.
Let’s say I’m searching for a craft idea for my daughter. She’s 3 so I would search for phrases like “toddler craft ideas”, “preschool craft ideas”, or “crafts 3 year olds can do”.
Another thing you want to consider is how well your keyword or phrase will fit into your post. You want to find keywords that will fit well in your content. You will want to use the exact phrase a few times, depending on how much content is on your page. You want your content to flow well and not sound like you are stuffing keywords into your page. Google robots may not discover all instances of keyword stuffing, but your readers will most likely stay on your page longer and read more if your content is well written. Remember that traffic plays a part in SEO as well.
Once you have a couple keywords or phrases that you want to try, check them out in the Google Keyword Tool. To use the tool, you will need to create an Adwords account (you won’t have to run any ads) and then go to Keyword Tool under Tools and Analysis.
This tool will tell you the amount of global and local monthly searches there are for that keyword. If your post is only specific to the country you are living in, pay more attention to the far right column of local monthly searches. It will give you lots of similar phrases to use, as well.
Once you find a keyword or phrase you like, make sure you do a Google search. That will tell you how many other people are using that phrase. You want one that has the most searches with the least amount of search results and that fits best with your blog.
You may have to try searching a few different possibilities before you find keywords that will fit well with your page. You may even choose more than one keyword, don’t choose too many.